Madewell Men’s Character Studies Campaign Features NY Creatives Defining Style
07 Apr 2026 by Lina Jordan in Ego, Event, Fame, Fashion, Film, General, Gift Guide, Home, Models, Money, Music, Pleasure, Style
Madewell Men’s has unveiled their newest campaign: Character Studies. Spotlighting a cast of New York–based creatives, tastemakers, and culture-builders, the campaign is defined not by trends—but by point of view.
Each talent integrates key Madewell pieces into their own wardrobe, styled instinctively, layered with lived-in staples, and reflective of their individual worlds and passions.
Full cast includes: Deon Hinton, Yannis Mastoros, Julian Fetterman, + Luka Fersko
The cast + the products that spark their creativity:
Deon Hinton: Photographer, art director, and co-founder of Tage Gallery, favors the Zip-Front Jacket in Herringbone Cotton-Linen Blend, paired with the Fatigue Pants in Indigo Herringbone—delivering a classic workwear style with a modern edge that creates room for art to be explored—not just looked at.
Yannis Mastoros: Owner of Café Lyria and photographer, Yannis, embodies effortless style in the Button-Up Shirt in Linen and the 1991 Loose Straight Jean, making it an everyday combination with quiet polish.
Julian Fetterman: Creative director and stylist, Julian bases his style off instinct. Pairing the Unstructured Blazer in Linen-Cotton Blend with the Arc Jean, his outfits and work are precise and personable.
Luca Fersko: Filmmaker, actor, and model, Luca chooses the Crewneck Sweatshirt in Loopback Terry with the 1991 Straight-Leg Jean in Japanese Selvedge, proving that simple, versatile pieces can make the strongest statement.
The new arrivals from Madewell Men’s Character Studies include standout, timeless pieces designed for effortless layering and seamless day-to-night wear.
Service Jacket in Reverse Sateen $168 | Double-Pleated Trousers in Linen-Cotton Blend $178 | Compact-Knit Polo $88


