This Halloween, SOUR PATCH KIDS is embracing its mischievous side with 13 Days of Mischief, new candy and some sour surprises along the way. The popular sour candy brand will be the mischief ringleader and inspire playful chaos through new products, social media, sour and mischievous challenges, and a collaboration with Wingstop.

Starting now and leading up to Halloween, SOUR PATCH KIDS invites its sour fans to celebrate the 13 Days of Mischief by sour-fying unsuspecting friends and family, aka acts that unleash a burst of mischief upon someone.
Each of the 13 Days of Mischief will have its own sour-fy moment featured on Sour Patch Kids’ social channels, think Sour Patch-infused Pumpkin Sour Lattes to perfectly timed jump scares.

The fun continues with unsuspecting collaborations and bold new flavors designed to trick your taste buds:

“Halloween is about stepping outside the ordinary, and SOUR PATCH KIDS has always brought that spirit to the candy category with unexpected SOUR THEN SWEET twists,” said Lauryn McDonough, senior director, candy at Mondelēz International. “With 13 Days of Mischief, we’re evolving our mischievous spirit into action by encouraging fans to embrace this most mischievous season of the year.”

New SOUR PATCH KIDS Halloween Candy :

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  Monster Parts: Monster-inspired shapes in Black Raspberry, Orange, and Watermelon flavors.

o    Available in an 8.88 oz. laydown bag for an SRP of $4.29, at Amazon, Target, and Walmart.

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  Tricksters: Each candy might look like one familiar flavor, but it might taste like another, bringing an unexpected trick to the classic treat.

o    Available in a 3.52 oz. theater box for an SRP of $1.50 at Amazon, Target, and Walmart.

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  Glow Ups Ghosts feature ghost-shaped candies in Orange and Peach flavors with edible confetti that glows under blacklight.

• Treat Size Packs make it easy to stock the candy bowl. Available in 22-, 40-, 80-, 160- and 250-count packs, with a starting SRP of $4.29*.
  • *SRP means Suggested Retail Price which is a recommendation only

o    Available in an 8.37 oz. pack for an SRP of $4.29 at Amazon, Target, and Walmart.

SOUR PATCH KIDS x Wingstop

• SOUR PATCH KIDS is bringing sour-fying to Wingstop, with the new limited-time flavor, SOUR PATCH KIDS Wicked Punch. The brands teamed up to bring the mischievously SOUR THEN SWEET REDBERRY-flavored glaze topped with SOUR PATCH KIDS Bitz to fans, available to order across all proteins at participating Wingstop restaurants from October 27 through November 5.

With unexpected flavors, playful pranks, and a bold Wingstop takeover, SOUR PATCH KIDS is proving Halloween isn’t just spooky season; it’s mischief season.

Leading up to Halloween, SOUR PATCH KIDS will inspire its Sour Army, its 1+ million Instagram followers on @sourpatchkids, to sour-fy friends, family and everyone in between.

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For more information about SOUR PATCH KIDS, please visit https://sourpatchkids.com/ and follow along with the 13 Days of Mischief on Instagram at @SourPatchKids and TikTok at @TheRealSourPatchKids.