Buchanan’s Whisky Matches the Spirit of Austin’s Soccer Fans with “Give it 200%” Campaign

02 Aug 2024 by Jose Eledra in Cuisine, Fame, General, Home, Pleasure, Products, Spirits, Sports

Soccer season is in full swing in the US, and inspired by passionate 200% fans of Austin, TX, Buchanan’s Whisky the official Scotch Whisky of Austin FC, has launched the ‘Give it 200%’ campaign with a short film embracing the loud and proud spirit of the city’s soccer fans as they give their 200% to their team, and to their culture.

The spot features local artist Marcos Morales as he engages with his community to create a Tifo celebrating how Austin FC 200%ers have found family through the soccer community, and celebrates the fans’ creative approach to supporting their team and embracing their unique Hispanic American culture.

Linda Lagos Morales, Director of Buchanan’s Whisky shares her excitement, explaining that “With this film, Buchanan’s Whisky aims to offer Hispanic American soccer fans a spirit that matches their own – One that celebrates duality in culture, shows up with passion and always gives it 200%.”

You can also check out the :30, :15 or :06 versions of the video on Vix or @Buchananswhisky on Instagram, to see how real 200%ers come together to eat, drink and paint a Tifo.

Later this summer, Austin soccer fans will have even more opportunities to get in on the 200% soccer spirit with a citywide soccer takeover and the creation of a custom Buchanan’s x Austin FC pennant.

SHARE

THIS ARTICLE IS WRITTEN BY

Jose Eledra

Author Profile
Related Posts