Taco Bell is expanding the MOUNTAIN DEW BAJA BLAST legacy with a bold new flavor: BAJA MIDNIGHT.
This new, unexpected and exclusive purple twist just dropped nationwide on August 14 as a permanent menu addition.

“BAJA BLAST has consistently sparked creativity, defied expectations, and continues to be a cornerstone of the Taco Bell experience,” said Taylor Montgomery, Chief Marketing Officer at Taco Bell. “Our fans made it iconic, and they’re the reason we’re expanding the universe for the first time with MOUNTAIN DEW BAJA MIDNIGHT. It’s unexpected, it’s Taco Bell purple, and it’s tasty enough to earn its place in the fandom.”

Intentionally crafted to satisfy the thirst of a new generation, MOUNTAIN DEW BAJA MIDNIGHT blends passion fruit flavor with the instantly recognizable taste of MOUNTAIN DEW BAJA BLAST for an entirely new experience. This evolution builds on a legacy, while introducing modern flavors that reflect the vibrant tastes of today.
As a part of Taco Bell’s latest wave of summer beverage innovations, fans can enjoy it in two distinct formats, both expertly formulated to pair perfectly with any Taco Bell order:

• MOUNTAIN DEW BAJA MIDNIGHT ($2.49 small / $2.79 medium / $2.99 large)*:
Taco Bell’s first-ever evolution of the cult classic flavor, blending a refreshing blast of passion fruit flavor with the signature tropical lime flavor of MOUNTAIN DEW BAJA BLAST.

• MOUNTAIN DEW BAJA MIDNIGHT Freeze ($3.79 regular / $3.99 large)*: For fans who prefer their flavor frozen, Taco Bell’s latest limited-time Freeze offers an icy spin on the MOUNTAIN DEW BAJA MIDNIGHT experience.

On August 15, Rewards Members can try a medium MOUNTAIN DEW BAJA MIDNIGHT for free when they spend $5 or more in the Taco Bell app**.

To spark the next chapter of the MOUNTAIN DEW BAJA BLAST legacy, Taco Bell is turning to the community that transformed the tropical flavor that no one can quite explain into a cultural phenomenon. Fans are invited to help define this new taste by sharing their creative interpretations of the new purple beverage, laying the foundation for the next wave of MOUNTAIN DEW BAJA BLAST lore.

The fan-fueled movement has also sparked menu innovation over the years, from the introduction of MOUNTAIN DEW BAJA BLAST Freezes and Gelato to teased sweet treats like MOUNTAIN DEW BAJA BLAST Cinnamon Twists and the highly anticipated debut of MOUNTAIN DEW BAJA BLASTTM Pie slated to hit menus later this year. With
the permanent addition of MOUNTAIN DEW BAJA MIDNIGHT, Taco Bell isn’t just honoring the legacy – it’s inviting fans to define it on their own terms.