Old Spice has partnered with Diego Boneta, actor, singer and star of the recent hit series ‘Luis Miguel,” to bring to life the latest installment of the #SmellReadyforAnything campaign. In the all-new social media campaign, Boneta shows the importance of using the Old Spice Sweat Defense Dry Spray as part of a morning routine to ensure you have the confidence to smell ready for life’s biggest moments.

See the TikTok content linked below: “Old Spice Mirror Pep Talk”

In his first-ever Old Spice partnership, Boneta joins the ranks of Jesse Williams, Simu Liu and Marshmello, to help tell the world about the confidence-inducing powers of long-lasting Old Spice. His hilarious content continues Old Spice’s marketing strategy of embracing the world of TikTok with short and funny content to reach Gen Z and the Hispanic audience.

This campaign is the latest moment in the new Smell Ready for Anything campaign that kicked off with Dolph Lundgren in February and a series of Old Spice Shopping Network infomercials starring Steven Ogg in March.

The campaign reminds guys that there are consequences for forgetting to wear long-lasting Old Spice. So, make sure to wear ridiculously long-lasting Old Spice Dry Spray so you smell ready for anything…and then problems won’t arise.

The NEW Old Spice Sweat Defense Dry Spray antiperspirant features a state-of-the-armpit formula to keep you smelling fresh for a REALLY, REALLY long time.
With the uncertainty of each day, you can’t risk forgetting part of your morning routine…and that includes your confidence-inducing Old Spice Sweat Defense Dry Spray. Its ridiculously long-lastingprotection will have you smelling ready for anything, whether you are starring in an adrenaline-pumping ‘80s action film or just challenging your friends to an afternoon soccer match.

• Provides 24/7 sweat and odor protection*
• Made with patented fragrance technology that is motion-activated
• Features new dispenser that delivers targeted pit protection
• Delivers immediate odor protection on contact
• Goes on dry and invisible with a weightless formula
Old Spice Sweat Defense Dry Spray antiperspirant is available nationwide with a $6.99 MSRP,
4.3oz bottle with pricing at the sole discretion of retailers.
Learn more at OldSpice.com.