Style trailblazer, rapper and NBA star, Damian Lillard, will be the new athletic brand ambassador for Tissot. The score leading point guard is recognized for rising to the occasion in the last few minutes of the game, when everything is on the line.

It is during those clutch moments, when Lillard points to his wrist signaling that it’s “Dame Time!”

Lillard exemplifies key values for Tissot such as exceptional performance and style. He joins the extended Tissot family alongside Klay Thompson and Tony Parker.

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Lina Jordan

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