Jose Cuervo Launches “Cristalino Nights” Curating Surprise VIP Experiences

15 Jun 2022 by Jose Eledra in Cuisine, Decorating, General, Home, Pleasure, Products, Spirits

 According to a recent study, 83% of people believe that summer 2022 will be the best yet for travel and adventure, and starting today Jose Cuervo Tradicional Cristalino is answering that call. Introducing “Cristalino Nights”: a catalog of unparalleled, VIP weekend experiences at some of North America’s most sought-after nightlife events and international destinations, designed especially for tequila fans and their closest friends.

To celebrate the release of Cuervo Tradicional Cristalino, a tequila that forgoes the ordinary, consumers can text Cuervo and America’s number one tequila brand will upgrade their weekend plans by launching a series of premium experiences throughout the summer. Winners won’t know what they’re getting into until selected, but each unique experience offers guaranteed VIP treatment, from first-class flights to one-on-one celebrity hangs.

Starting on June 14, tequila lovers looking to score an upgraded weekend unlike any other can simply text “CRISTALINO” to 24272. Select fans will be notified that they’ve been selected to enjoy a one-of-a-kind experience such as:  

  • A spontaneous, all-expenses-paid trip to Mexico City to take on the bustling nightlife scene in style.
  • A first-class experience at the highly anticipated Vegas UFC 276 event Octagon-side, starting the evening with a private cocktail party where the fighters are on the guest list.
  • VIP access to Firefly Music Festival in September to dance to some of music’s hottest names.

“Some of the most unforgettable nights begin with the unknown. With the release of our new Cuervo Cristalino tequila, a unique hybrid of smoothness and complexity, we are excited to celebrate spontaneous spirits and give away one-of-a-kind experiences to our fans,” said Lander Otegui, Senior Vice President of Marketing at Proximo Spirits. Follow along at @josecuervotequila on Instagram and @josecuervo on Twitter, or visit CristalinoNights.com to set the night in motion with Tradicional Cristalino by saying yes to the unexpected!   

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Jose Eledra

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