The all-new 2024 Ford Ranger and Ranger Raptor are here. Big on features. Big on tech and mid-sized by design. Grab the wheel for your next adventure as customers are personalizing their 2024 Ford Ranger.

Ranger demand remains strong, with a solid interest across the lineup (XL, XLT, Lariat and Raptor).  This truck was born to be taken off road. Ranger sits on an updated chassis with outboard mounted rear shocks that promote comfort and control- off-road and on.
Rev up the available 2.7L EcoBoost V6 engine and let the enhanced chassis keep you riding up that hill.

Top Configurations include:

    • Oxford White XL STX 4WD
    • Cactus Gray XLT Sport 4WD 301A with an available tow package
    • Shadow Black Lariat Sport 4WD with an available tow package
  • 40% of Raptor customers choose the available beadlock wheel and graphic
  • Top Raptor colors are Shelter Green Metallic and Shadow Black

  • ~80% of Ranger customers are selecting 4WD

  • ~70% of customers are selecting a hitch and half opt for Pro Trailer Backup Assist and Trailer Brake Controller

  • ~20% of customers choose the available FX4 Off-Road Package

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THIS ARTICLE IS WRITTEN BY

Simon Mayorga

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