Porsche Design is heading into the year 2016 with a lot of drive. The innovative sports and lifestyle label for men aims to further expand its position as one of the leading manufacturers of high-quality men’s titanium sunglasses worldwide. The first reinterpretation of the legendary Porsche Design P’8478 titanium sunglasses in more than 40 years will be highlighted as the brand’s hero style in its 2016 eyewear campaign. Sold more than 9 million times since the launch of the P’8478 in 1978, this model is one of the most successful classics of Porsche Design.

Emphasizing the connection to motor sports as part of Porsche Design’s DNA, a special campaign was shot staring Mark Webber, the reigning 2015 FIA World Endurance Championship winner. “Just like with our mechanical titanium Porsche Design watches, our brand stands for sporty elegance in titanium eyewear,” says Dr. Christian Kurtzke, CEO of the Porsche Design Group. “As a material, titanium is a key to our uncompromising quality standard and provides outstanding durability and lightness at the same time – distinctive performance benefits for both our correction eyewear as well as our sunglasses.”

Inspired by high-quality titanium watches like its predecessor, the P’8678 sunglasses convince with a frame made out of pure titanium. The unique lens shape and characteristic nose bridge were kept but the modernized model carries the unmistakable look into a new era. The revolutionary interchangeable lens technology of the P’8478 was further developed for the P’8678 by the Design Studio in Zell am See, Austria.

During the design process, expertise from Porsche Design Timepieces AG, based in Solothurn, Switzerland, was applied to the eyewear design and the inter-changeable lens locking mechanism. Inspired by modern watch clasps made of titanium, the new locking mechanism allows a comfortable, quick, and safe replacement of the lenses and hence an easy adaptation to different light conditions. Each pair of sunglasses comes with an additional set of sun protection lenses in a different shade, providing a casual and equally sporty elegant look.

For more information visit www.porsche-design.com