AllSaints, the global contemporary fashion brand, is delighted to announce that it is expanding its portfolio with the launch of three distinct unisex fragrances.  The brand’s first foray into the unique and disruptive offering explores scent in a way only AllSaints can – with an edgy delicacy that is full of unexpected contradictions.

“AllSaints promotes the idea of diverse individuality,” said Wil Beedle, the brand’s Chief Creative Director. “Our collections act as a catalyst for our global community to express their individual style, creative impulses and unique identity. No one thing defines who you are, and our first fragrance collection explores that through scent and design. The three fragrances were created to contrast, complement and contradict. We want both men and women to feel liberated by the fragrances’ capacity to open the boundless doors of self-expression.”

The three fragrances within the collection—Sunset Riot, Metal Wave, and Incense City — pay tribute to the dichotomies that exist within the brand, and mirror the juxtapositions that exist within the consumer’s own life. Unlikely elements pulled from natural and industrial landscapes complement one another: leather and silver metal mingle with flora and wood, while sun and sand are met with smoke and concrete. These rare combinations inspire an olfactory experience that is uniquely AllSaints.

The bottle design is a precise articulation that is based on a single confident juxtaposition of elements – a sparse and classical bottle form is rendered unique through its juxtaposition with a
concrete cap.

The elements of the fragrance bottle and carton were photographed using dead stock of original Polaroid film – in itself a nod to the way that memory is so inherently linked to the olfactory
experience. The Polaroid film was used to paint with light to create compelling image memories.

These images were then placed both within the bottles themselves and on the reverse side of the fragrance carton.

The AllSaints Fragrance Collection will be available from November 2018 in the U.K., U.S. and Canada at select AllSaints boutiques and online at AllSaints.com for £49 or $79 each, and will be
expanding to prestige retailers in the Fall of 2019.

To explore the stories behind the three scents, visit AllSaints.com