“We are so proud to again partner with NYC & Company for NYC Broadway Week, which is such a celebrated program,” said Charlotte St. Martin, president of The Broadway League. “With nearly three weeks of 2-for-1 tickets and a wide variety of productions including family friendly shows, creative revivals and exciting new works, it’s a great time to go to the theatre.”

NYC Broadway Week is produced by NYC & Company in partnership with AARP, Audience Rewards, The Broadway League, Telecharge and Ticketmaster. NYC Broadway Week will be promoted through exclusive content on NYCgo.com, out-of-home media across the five boroughs, print and digital advertising, commercials running in NYC taxicabs and through social media posts across regional travel and lifestyle influencer accounts and the organization’s verified handle @nycgo using original content and user-generated content pegged to the hashtag #NYCBroadwayWeek.

Wicked

Since its launch in January 2011, NYC Broadway Week has cumulatively sold more than 1,225,000 tickets, generating nearly $84 million in revenue for Broadway. The program, now in its ninth year, welcomes travelers and locals to experience globally renowned, only-in-NYC theater at a value, benefiting the 87,000  strong local Broadway community and bolstering the greater NYC tourism industry. According to The Broadway League, 7.6 million visitors purchased tickets to one or more Broadway shows in the 2017–2018 season.

Last month, NYC & Company announced the alignment of three signature programs with a new initiative, NYC Winter Outing. From January 21 through February 10, NYC Broadway Week, NYC Restaurant Week (concludes February 8), and NYC Must-See Week will create an irresistible draw for domestic and international travelers as well as NYC residents looking to experience a curated selection of the best of New York City entertainment, dining and activities on a dime. For additional information, interested consumers can visit nycgo.com/winterouting.