This upcoming Cinco de Mayo weekend will prove extra special when we celebrate the middleweight title fight of our cover subject, as Saul ‘Canelo’ Alvarez goes up against Daniel Jacobs in his continued quest to remain the best boxer in the world. What better way to celebrate the holiday, and watch the fight (Saturday May 4th, T-Mobile Arena, Las Vegas) than with specialty crafted cocktails from Hennessy, the world’s best-selling Cognac.

Hennessy continues to celebrate those who “Never stop. Never settle.” a campaign that launched in 2012 to spotlight diverse cultural icons who push the limits of their potential. Alvarez exemplifies this philosophy perfectly, and the brand aligned with the champion in 2017.

This year Hennessy and Golden Boy Promotions enter into the second year of their partnership, and the third year of being in Canelo’s corner.  Through content and social creative, the brand tells the remarkable story of  the Mexican champion, who epitomizes the importance of family and the pursuit of excellence.  Centered on the theme of pushing the limits of one’s own potential, Hennessy highlights Canelo for who he is – an inspiration to other boxers who aspire to become the world’s next champion.

Canelo and Hennessy recognize the importance of community and family in building a successful and enduring legacy. The eight-generation relationship between the Hennessy family and Fillioux family of Master Blenders is at the heart of Hennessy’s 250+ year legacy.

And Canelo’s legend is bigger than himself: his success represents the collective dream of his family, his country and the sport they collectively revere. Being the youngest of seven brothers —all of whom are professional boxers – together they push each other to their fullest potential. As we’ve seen before, Canelo’s tremendous accomplishments, both inside and outside of the ring, are a true inspiration and exemplify the ongoing pursuit to break boundaries.

This year celebrate Cinco de Mayo, our very own Latino World Champion Canelo Alvarez, and Hennessy’s legacy with these exquisite cocktails below: HENNESSY V.S.O.P PRIVILÈGE JALAPEÑIA
Ingredients

• 1 ½ oz Hennessy V.S.O.P Privilѐge Cognac
• 3 oz Pineapple Juice
• Jalapeño Slice
• Garnish: Pineapple Wedge & Basil Leaf
• Glass: Rocks Glass

Method: Shake all ingredients in a shaker and serve over ice with a Basil Leaf garnish.

HENNESSY V.S.O.P PRIVILÈGE DESPACITO

 Ingredients

• 1 ½ oz Hennessy V.S.O.P Privilège Cognac
• ¼ oz elderflower liqueur
• ¼ oz honey syrup (equal parts water and honey)
• ½ oz fresh lemon juice
• 2 oz unfiltered apple juice
• 6-8 mint leaves

Method: Combine all ingredients, shake & strain into a rocks glass with ice.

HENNESSY V.S.O.P PRIVILÈGE PINEAPPLE SPRITZ

• 1 ½ oz Hennessy V.S.O.P Privilѐge Cognac
• 2 ½ oz pineapple juice
• 2 ½ oz soda water
• Garnish: Pineapple wedge, or Lemon wedge
• Glass: Highball

Method: Pour Hennessy and juice into a Collins glass with ice, top with soda water and garnish with a pineapple wedge.HENNESSY V.S.O.P PRIVILÈGE GLITTER & GOLD

Ingredients

• 2 oz Hennessy V.S.O.P Privilège Cognac
• ¼ oz clove honey syrup
• ¼ oz lemon juice
• 1 dash ginger bitters
• Honey clove syrup
• Garnish: Gold leaf

Method: Add all ingredients to a mixing glass with ice and stir to chill. Strain into a coupe glass and garnish with a gold leaf.