Colgate-Palmolive has a new product innovation. New Colgate Renewal toothpaste is designed by gum care experts to reverse early gum damage for a revitalized smile. With technology backed by clinical research, it targets and repairs the gums to help keep smiles healthy into the future.

Every day, people take steps to help reduce and prevent the signs of aging – but many forget that gums also age. Gum care is often perceived as a specialized need, when in fact the gums are the foundation to a healthy, beautiful smile. Adding Colgate Renewal to your daily routine is a simple step to help prevent gum issues that arise over time and keep smiles healthy into the future.

To celebrate this new launch, Colgate is partnering with longtime actress and model, Brooke Shields and actress, writer, producer, and activist Ana de la Reguera to spread awareness on the importance of proactive gum care. Both celebrities know how important a healthy, beautiful smile is to feeling confident in front of the camera and in their everyday lives – and gums are the foundation to that.

“In this profession, and really in life, it’s just as important to proactively take care of my smile the same way I take care of my skin. Which includes taking care of my gums… And they are half of my smile!” said Colgate Ambassador, Ana de la Reguera. “By adding Colgate Renewal toothpaste to my daily routine, I am able to help keep my smile healthy today and into the future.”

“This is my third partnership with Colgate, and I couldn’t be more excited to be back representing a brand I have used my entire life,” said Colgate Ambassador, Brooke Shields. “Their products have helped me to feel confident in front of the camera with a healthy, revitalized smile, and I’m thrilled to continue that story with their latest innovation, Colgate Renewal toothpaste.”

With a new premium look and feel, Colgate is bringing attention to gum health with wow-worthy packaging and beautiful translucent gel aesthetics that are reflective of a brilliant and healthy smile.

Colgate Renewal comes in three variants including Whitening Restoration, Enamel Fortifying and Sensitivity Repair to address your unique smile needs while protecting the health of your gums.
Available starting now, Colgate Renewal toothpaste ($6.99 – $9.99 per 3 oz. tube) can be found at most major retailers.
Visit www.colgate.com for more information.