Sol, the Mexican lager, has announced their partnership with award-winning Regional Mexican group, Banda MS. To celebrate, the brand is bringing to life Mi Banda Shines, a campaign celebrating authenticity and championing individuality, self-expression, and those who embrace their culture. Sol is excited to continue their relationship with the iconic group and to announce their sponsorship of the Banda MS de Sergio Lizarraga 2022 US Tour.“Sol was born in the heart of Mexico in 1899 and is proud of its Mexican heritage, just like BandaMS” said Kacy Raffe, Associate Marketing Manager, Imports at Molson Coors. “Through this new campaign, we want to champion self-expression and encourage our fans to continue to be themselves and connect with their roots the way Sol always has.

”Mi Banda Shines aims to celebrate those who embrace their heritage while shining in new ways, the same way Banda MS has broken out of their genre, blending their music and culture with the US over the years and winning major music awards.

“As a Mexican banda that has won over the hearts of U.S. fans and had opportunities to play at traditionally English-language venues and festivals, we understand what it means to shine authentically,”said Alan Ramirez, BandaMS vocalist. “Our U.S. fans have merged their culture and traditions so that they reflect who they really are as Latinos in the U.S.”As part of the campaign, Sol and Banda MS will send two lucky fans and their banda of friends to the San Francisco Bay area for a VIP Banda MS concert experience complete with a meet and greet, VIP concert tickets, signed merch, flights, and hotel accommodations. Between now and Oct 1, 2022, fans can visit www.SolBandaMS.com to learn more about how to enter for their chance to win.

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