It’s almost time to celebrate – St. Patrick’s Day!
To get into the spirit, Roe & Co – an Irish Whiskey rooted in collaboration – is encouraging cocktail enthusiasts across the country to come together to re-invent the ultimate whiskey drink. The brand is kicking off the “Dublin’ Up Cocktail Challenge” contest where innovative, at-home bartenders can team up to form a team of two that can display their inner creativity by putting their personal spin on a classic whiskey cocktail (whether that be an Irish Coffee, a Whiskey Sour or anything in between).

Why apply? The winning duo will win a $10,000 travel voucher to be put towards a trip to Dublin and an immersive cocktail session at the brand’s Dublin-based distillery, where their recipe will be featured as Roe & Co’s signature cocktail during St. Patrick’s Day 2024.

Adults 25+ now have the opportunity to submit their cocktails by posting a photo or video on Instagram with #DublinUpCocktailContest and tagging @RoeAndCoWhiskey, ending at 11:59:59 pm ET on May 1, 2023. Fans will have the chance to vote for their favorite reimagined cocktail via the Roe & Co Instagram before the lucky winning duo is named after World Whisky Day (May 20, 2023).

“As St. Patrick’s Day celebrations have certainly evolved in recent years, we’ve been inspired by the passion and creativity we’ve seen from the holiday’s biggest fans – who have balanced honoring traditional Irish heritage while bringing modern Irish culture and cocktails to the forefront,” said Lora Hemy, Head Distiller at Roe & Co Distillery in Dublin.”Roe & Co is proud to be created in collaboration with a team of bartenders for bartenders, and now we’re looking to foster that same spirit of partnership with cocktail enthusiasts who can not only serve up unique takes on classic whiskey drinks but also become the best version of their home-bartender self.”

To help bring the campaign to life on social media, Roe & Co has engaged Lynnette Marrero, American bartender, mixologist and philanthropist, to help give tips to fans to further hone their recipes via social media. Marrero will be promoting the “Dublin‘ Up Cocktail Challenge” on her social media (@drinksat6) so be sure to stay tuned so you don’t miss any of the fun.

Roe & Co is a super-premium Blended Irish Whiskey, named in honor of George Roe, a true pioneer of Irish Whiskey. Aged in ex-bourbon barrels, non-chill filtered and bottled at an ABV of 45 percent (90 proof), Roe & Co can currently be purchased for all of your St. Patrick’s Day across the US in California, Connecticut, District of Columbia, Illinois, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey,  New York State, North Carolina, Ohio or Rhode Island.

ROE & CO SMASH
INGREDIENTS:

• 1.5 oz Roe & Co
• 0.5 oz Sugar Syrup
• 0.5 oz Fresh Lime Juice
• 8 Mint Leaves
• 3 Dashes of Angostura Bitters
• Top with Soda Water and Garnish with the Sprig of Fresh Mint

EQUIPMENT:

• Highball Glass
• Spoon

METHOD: Add all ingredients (apart from Soda) to a highball glass and stir to combine all the ingredients. Add crushed ice to the top. Top with fresh soda water and stir once more. Garnish with a fresh mint sprig.

THE ROE LIFE HI-BALL
INGREDIENTS:

• 1.25 oz Roe & Co
• 0.5 oz Milk Punch (Homemade or Purchased)
• 1 oz Lemon Soda (or Fever Tree Yuzu if you are feeling spunky)

EQUIPMENT:

• Highball Glass
• Ice

METHOD: Combine ingredients in glass and garnish with edible seasonal flowers.