For the first time in Latin GRAMMY history, The Latin Recording Academy will announce nominees for the 15th Annual Latin GRAMMY Award online featuring various celebrities and incorporating music fans  on a global scale and will utilize social networking platform Twitter. The nominations will be revealed Wednesday, Sept. 24, at 4 a.m. PT/7 a.m. ET with the launch of a video, which will allow Latin music fans around the world an opportunity to participate in the announcement, followed by a daylong promotion of social interaction during which the public is welcome to tweet exclusive congratulatory messages to nominated artists by using the official Latin GRAMMY hashtag #LatinGRAMMY. The video, press release and full list of nominations will be available simultaneously on www.latingrammy.com. For breaking news and updates, please visit The Latin Academy’s social networks on Twitter and Facebook.

“In this era, news is immediate and everyone wants to be the first to share it,” said Gabriel Abaroa Jr., President/CEO of The Latin Recording Academy. “By engaging nominees and fans at the same time, not only will the artists be notified of their good news directly, but music fans will also be a part of this special announcement and have the ability to participate through social platforms.”

As previously announced, the 15th Annual Latin GRAMMY Awards will be broadcast from the MGM Grand Garden Arena in Las Vegas on Thursday, Nov. 20, and will air in the United States on the  Univision  Network  from 8 – 11 p.m. ET/PT (7 p.m. Central). This year marks the seventh time Latin music’s most prestigious awards telecast will take place in Las Vegas and the first time from MGM Grand.

Since the annual Latin GRAMMY Awards debuted entirely in Spanish on Univision in 2005, the telecast has consistently earned significant ratings each year in the United States and is now seen in more than 100 countries around the world.  The Latin GRAMMYs have become Univision’s most watched and highest-rated show while delivering outstanding social media results and engagement. With nearly 2 million followers on Twitter, @LatinGRAMMYs has more followers than any other awards show.

Additionally, the Road To The Latin GRAMMYs — a monthlong series of cultural events culminating with The Biggest Night in Latin Music — begins with the Latin GRAMMY Acoustic Sessions and Latin GRAMMY Street Parties (taking place in several cities across the United States), as well as the Special Awards Presentation and The Latin Recording Academy Person of the Year tribute gala.