New Balance Baseball Launches Web Series “Unlaced” with EVAN LONGORIA
04 Oct 2014 by Simon Mayorga in Celebrities, Ego, Fame, Fashion, Films, Fitness, Fitness, Health, Home, Products, Sports, Style
In its continuing mission to change the game of baseball by showcasing the person behind the athlete, global athletic brand New Balance launched a new “behind the scenes” video series to inspire young athletes by showing how some of the best players in the game got to where they are today, and what keeps them on top.
The 12-part series features Team New Balance baseball athletes Evan Longoria, Jose Bautista, Scott Kazmir, and CJ Wilson. Each player is profiled in three videos that offer an intimate look at their background, training, off-field interests, charity work, and what keeps them humble amid the celebrity and scrutiny that comes with success.
The series kicked off with the first two videos highlighting Evan Longoria, and will continue throughout the off-season with a new video every two weeks. All videos will be available at NBUnlaced.com and newbalance.com/unlaced
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