Absolut Elyx – the first single-estate, luxury vodka – will exclusively create a private pop-up club, Casa Elyx during Art Basel’s Miami Beach show this year. Inspired by the effervescent creativity arising out of Latin America, and Miami’s position as a connection point between the northern and southern hemisphere, Casa Elyx will showcase the most exciting artists, curators and projects that have emerged over the past year. Absolut is the official sponsor of Art Basel.

The two thousand square foot roof deck at Casa Elyx will feature cocktails by John  Lermayer – including the signature copper pineapple serve – fresh coconuts, a plunge pool, panoramic views of the ocean and waterfront, and a retreat below with a library punch room and hidden speakeasy to escape the frenzy of the fair. The new pop-up club will feature talent from across the continent, as well as emerging trends and movements while celebrating the region’s coming-of-age as one of the world’s leading creative forces.

Highlights of the week include: a celebration of Inhotim and a showcase of Cidade  Matarazzo – which was considered South America’s most groundbreaking art event of the year – in collaboration with curator, Marc Pottier and artists, Janaiana Tschäpe, Oskar Metsavaht and Naziha Mestauoi. The event will also celebrate the launch of the book ‘Feito Por Brasileros’ and feature site-specific installations. Bolivia’s most thought-provoking contemporary artist, Gaston Ugalde will unveil a new series of specially commissioned works during a dedicated cocktail event, while a collective of blind photographers from Mexican NGO, Ojos Que Sienten will present pieces created over the course of the week capturing the emotional energy of Casa Elyx and Art Basel’s Miami Beach show.

“Inspired by the dynamic, cultural movement in Latin America, we created Casa Elyx to celebrate pioneering forces from the region while providing an artistic oasis to retreat,” said Jonas Tahlin, Chief Executive Officer – Absolut Elyx. “Absolut Elyx represents the intersection of modern day luxury combined with integrity and substance. The creative movement is a testament to the enduring passion, spirit and resilience of the region, and with our official debut at Art Basel Miami Beach this year – Casa Elyx will offer thoughtful dialogue and inspiration for all.”

Launched in 2013, Absolut Elyx is The Absolut Company’s new luxury vodka made exclusively from single-estate wheat from Råbelöf Castle in Sweden. With a unique copper distillation process, which filters out impurities to ensure a rich and silky taste, Absolut Elyx combines tradition with craftsmanship through its sleek, artistically designed copper and glass bottle. Absolut Elyx retails at $49 per 1L bottle, and is available at select high-end retailers, restaurants and bars across the U.S.

Casa Elyx is located on the rooftop at 2901 Collins Avenue, Miami Beach, Florida. Visit www.absolutelyx.com www.facebook.com/absolutelyx.us or follow @absolutelyx #casaelyx for further  information and updates.

Casa Elyx – Daily Event Schedule

Daily Events:
– Photo Studio: Led by Mexican NGO, Ojos que Sienten (Sight of Emotion) – guests will experience
a unique photo session by blind photographers. Deconstructing the notion of photography, the
session will show how other senses can be used to capture emotional images

– Panel Discussions: By host of experts and authorities on Latin American art and culture

– Short Films: By Crane.tv on Inhotim, Renata Lucas (Absolut Art Award winner), Cidade Matarazzo
and Adriana Varejao, as well as Latin American surf films

– Permanent Exhibition: Projections by Naziha Mestaoui and Oskar Metsavaht, photography by
Gaston Ugalde, Vincent Rosenblatt, and OQS, as well as surfboards from Osklen

– Silent Auction: In partnership with Paddle8 to raise funds for OQS

– Sounds: by DJ Gringo da Parada from 7pm till late

Wednesday 3rd December
Escape the Frenzy: Rooftop lounge and drinks from 3pm

Celebrating Cidade Matarazzo between 5pm and 7pm will feature a ‘Feito por Brasileiros’ book launch
and short presentation with curator, Marc Pottier. Panel discussion with leading artists from
Cidade Matarazzo and the book, including Janaiana Tscharpe, Oskar Metsavaht, Naziha Mestaoui and
Vincent Rosenblatt. ‘The Making of’ screening, art projections by Mestaoui and Metsavaht, a video
projection onto the pool from Tscharpe, and powerful images of Rosenblatt’s Rio’s Baile Funk will take
place from 7pm onwards.

Thursday 4th December
Escape the Frenzy: Rooftop lounge and drinks from 3pm

Sunset Discussion on the Future of Inhotim Film Institute (IFI) with Sofia Paz and Oskar Metsavaht
between 5pm – 6pm.

Gaston Ugalde Specially Commissioned Artwork – Bolivia’s leading contemporary artist’s visit to Mina
Escondida. Event includes a short panel discussion and interview, and screening of a behind-the-scenes
film of his trip between 6pm and 7pm.

Friday 5th December 
Escape the Frenzy: Rooftop lounge and drinks from 3pm

Blind Photography Experience between 3pm and 5pm – explore your senses and break boundaries by
stepping into a space where anything is possible. With a blindfold and camera in hand, redefine
photography by discovering a new type of image in non-traditional contexts.

Arte al Limite Launch and OQS Talk/Exhibition between 6pm and 7pm. Launching a new hardback book
from leading Latin American art publication, Arte al Limite, the event will showcase work created by
OQS photographers during their week in Miami.

Saturday 6th December 
Escape the Frenzy: Rooftop lounge and drinks from 3pm with surprise closing events throughout the
afternoon

Follow @absolutelyx #casaelyx for updates. www.absolutelyx.com In partnership with Crane.tv