J.Crew invited consumers for a day of holiday magic, celebrating their customers and the season of love with a festive afternoon across downtown Manhattan .

Passerby’s in SoHo and NoLita were surprised by a live performance of “Seasons of Love” from the hit musical Rent. Delivered by NYU Tisch’s award-winning a cappella group, N’Harmonics outside the newest J.Crew stores, 19 Bond and 75 Spring. (See HERE for a video of the experience.)

Additionally, J.Crew teamed up with two viral NYC favorites, Glace New York and Lil Sweet Treat, to spread cheer with complimentary hot cocoa and candy.
Customers received tickets to redeem these sweet treats—and lucky winners found a “golden sticker” for prizes like cold weather accessories, tote bags, or gift cards.

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Lina Jordan

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