Taco Bell is adding its own twist on the beloved beverages from Mexico and Latin American, Aguas Frescas, with the debut of its new Refrescas. This six-drink lineup is crafted to bring refreshing flavors to fans everywhere, pairing perfectly with any mood, meal, or moment.

Taco Bell is also expanding its Live Más Café concept across Southern California, Dallas, Houston — featuring Refrescas, among dozens of other beverages — opening several new café locations inside existing restaurants by fall 2025.

“We’re seeing today that people, especially younger consumers, are reaching for refreshing drinks as part of their lifestyle, whether it’s for energy or a sweet treat throughout the day,” said Liz Matthews, Taco Bell’s Global Chief Food Innovation
Officer. “So, we’re making big investments to become the ultimate beverage stop where our fans can expect to see the same bold, unexpected creativity in their cups as they do on their plates.”

Taco Bell’s all-new Refrescas lineup features six drinks crafted to deliver a variety of flavors and functions matching any mood, meal, or moment: three thirst-quenching refreshers, two electrifying energy drinks, and a cooling Freeze. The three Agua Refrescas join menus permanently after initially being tested in Southern California in 2024, with positive response proving fan cravings for premium beverages that pair perfectly with Taco Bell favorites.

The Refrescas Line-Up Includes:

• Agua Refrescas ($3.99; 20oz):
  • Permanent menu add
  • A Taco Bell twist on the beloved Mexican beverage
  • Mixed with real freeze-dried fruit pieces and green tea to provide a subtle boost of caffeine (52mg per beverage)
  • Available in Strawberry Passionfruit, Dragonfruit Berry, and Mango Peach
• Rockstar Energy Refrescas ( $4.49; 20oz):
  • With 200mg of caffeine, each drink delivers a delicious boost of energy
  • Available in Pineapple Lime or Tropical Punch – flavors curated exclusively for Taco Bell
• Refresca Freeze ($3.79/$3.99; 16oz/20oz):
  • Taco Bell’s newest Freeze is a frozen take on the Refresca line-up
  • Featuring real freeze-dried fruit pieces
  • Available in Strawberry Lime

Select Taco Bell restaurants across Southern California, Dallas, and Houston will be transformed in the coming months into the Live Más Café concept. Several of those locations will launch in partnership with Diversified Restaurant Group (DRG), the franchise organization operating the first Live Más Café that opened last year. Both DRG and company-owned locations will open this summer, with the first at 468 S Main St., Orange, CA 92868, and more openings to closely follow in Irvine, San Diego, and Los Angeles County.

Inspired by Gen Z’s love for curated, customizable drinks, the brand’s café concept offers over 30 signature beverages, from Churro Chillers and specialty coffees to Refrescas and Dirty Mountain Dew® Baja Blast® Dream Sodas. Live Más Café is reinventing the Taco Bell experience with expertly trained “Bellristas” who handcraft the specialty drinks on the spot as part of the elevated in-restaurant atmosphere.

This is just the beginning of a multi-year beverage transformation, and Taco Bell is making one thing clear: bold refreshment is officially on the menu.