Jameson Irish Whiskey and Major League Soccer Toast to the Summer of Soccer
28 Jul 2025 by Jose Eledra in Celebrities, Cuisine, Fame, General, Gift Guide, Home, Pleasure, Products, Spirits
Earlier this year, Jameson became the Official Whiskey of Major League Soccer (MLS), and this summer, the duo is teaming up for a winning play like no other. Last week’s MLS All-Star Game was the height of the summer of soccer, and Jameson toasts to the occasion with a new cocktail recipe and by dropping a limited-edition cocktail kit to excite fans all season long.
To match the spirit of soccer, the Irish whiskey is inviting fans to celebrate the Jameson way by introducing a new cocktail for game day rituals, celebratory moments, and everything in between. Enter the Jameson Irish Goal – a spin on the iconic Jameson Ginger & Lime – a delicious sideline assist for soccer fans to bring the Irish spirit to the stands this summer and beyond.
“As the Official Whiskey of MLS, we’re excited to be celebrating the summer of soccer at the MLS All-Star Game and giving fans the opportunity to enjoy Jameson wherever they will be watching the match,” said Valeria Catterini, Senior Director of Marketing, Jameson Irish Whiskey at Pernod Ricard USA. “Jameson is committed to bringing people together through common bonds and shared passions. We can’t wait to see how fans incorporate the brand into their game day rituals all season long – whether that’s in the stands, the pub with friends, or at home with a Jameson Irish Goal cocktail.”
For all of soccer’s celebratory moments – whether you’re cheering for your favorite club, celebrating the win over your rival, or watching your team in the championship match – Jameson Irish Whiskey has you covered. Jameson is ready to make all 90 minutes smoother with the debut of the Jameson Irish Goal Soccer Cocktail Kit, a limited-edition, all-in-one ticket to stirring, pouring and scoring big.
“MLS is always looking for ways to elevate the fan experience, and partnering with Jameson to create a custom cocktail brings that to life,” said Jen Cramer, MLS Executive Vice President of Partnership Marketing. “It’s more than a drink—it’s a way for guests to connect and celebrate together. These are the kinds of shared experiences that make an event unforgettable.”
Featuring Jameson Original, Tajín Clásico Seasoning, ginger ale, dehydrated limes, soccer ball ice cube molds and a Jameson foam soccer ball, the kit blends the spirit of Irish hospitality with the passion of soccer culture, delivering a memorable unboxing experience for soccer fandom at all levels.
From the official Soccer Celebration to the Gameday Hospitality, Jameson will be toasting alongside fans and the Austin soccer community all week long.
The limited-edition Jameson Irish Goal Kit will be available for purchase beginning August 5th, exclusively on ReserveBar.com while supplies last, for $60 plus shipping and handling. To learn more, visit JamesonWhiskey.com and follow @jamesonus.
Jameson Irish Goal Recipe:
- 1 Part Jameson Original
- 3 Parts Ginger Ale
- 1 Lime wedge or wheel
- Tajín® Clásico Seasoning
Method: Dress the rim of a highball glass with Tajín® Clásico Seasoning. Fill the glass with ice and add Jameson Original. Top up the glass with good-quality ginger ale and stir briefly to mix. Squeeze in a large wedge of lime, then drop it into the glass, and serve.

