Bank of America has announced The Art of Soccer, a co-branded content series and limited-edition jersey collaboration produced in partnership with Complex, extending its “What Would You Like the Power to Do?” platform through a culturally driven collaboration that celebrates soccer’s ability to unite communities and inspire the next generation during the world’s most watched sporting event.

At the center of the campaign are KidSuper founder Colm Dillane and actress Xochitl Gomez, both of whom have a deep personal connection to the game, which drew Bank of America to them for this partnership.
Colm and Xochitl star in individual cinematic content spots, answering the question at the heart of Bank of America’s brand. Their multi-pronged campaign spans content, commerce, and community, with every element pointing back to the same idea: soccer has the power to change what’s possible.

Beyond the content, both Colm and Xochitl each designed a limited-edition soccer jersey in collaboration with Bank of America that puts their connection to the game into something fans can wear. Proceeds from both jerseys will support expanding access to the game to promote movement, connection, and confidence for young people nationwide.

KidSuper founder Colm Dillane

You may watch Colm’s story here and shop his jersey here.

Xochitl Gomez

You may watch Xochitl’s episode here and shop her jersey here

For Colm, soccer has been a lifelong obsession. He played midfielder at NYU, built a rooftop soccer pitch above his Brooklyn studio, and co-founded KidSuper Samba AC, a youth soccer club in Harlem dedicated to creating opportunity for kids in upper Manhattan and the South Bronx.

Colm Dillane

“Soccer has always been a huge part of my life,” says Colm Dillane. “It’s where a lot of my friendships started, and it’s still one of my biggest sources of inspiration. KidSuper Samba AC began because I wanted kids in Harlem and the South Bronx to have access to the same sense of community the game gives me. The Art of Soccer campaign and the jersey are really about celebrating that. If we can make one more kid feel like they belong on that pitch, we did something right.”

Xochitl grew up in a Latin household and soccer was the sport her family gathered around, making this campaign a natural extension of a lifelong connection to the game.

Xochitl Gomez

“Growing up, soccer wasn’t just a sport in our house – it was how we came together. Sunday afternoons, my family around the TV, everyone loud and energized,” says actress Xochitl Gomez. “That’s what the game means to me, and that’s why partnering with Bank of America on The Art of Soccer campaign feels so meaningful. More than anything, I’m most excited about helping more kids have access to the game and everything it gives you.”

To bring the series to life, Bank of America partnered with Complex not only as a media partner, but as a creative and cultural one, collaborating from the ground up to build a campaign that speaks to the next generation of soccer fans at the intersection of sport, fashion, and community.

“Soccer has a way of bringing people together unlike anything else, and The Art of Soccer is a reflection of that power,” says Cindy Nguyen Thomas, Managing Director, Head of Sports and Entertainment Marketing, Bank of America. “Complex has always operated at the intersection of sport, culture, and community, and helped us build something that speaks to the next generation of soccer fans. Colm and Xochitl both carry the game with them in deeply personal ways, and we’ve enjoyed watching them channel that into something that creates real opportunity for young people.”

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Each episode will live as a long-form video on YouTube, with 30–60 second cutdowns rolling out across Instagram, Facebook, and TikTok alongside a dedicated social campaign around each jersey drop on Complex Shop — ensuring The Art of Soccer shows up across every platform and touchpoint.

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