A little grooming goes a long way and with new products from Perry Ellis, Phillips Norelco, AXE, Schick and Old Spice hitting the market your bound to score some major points. Look good, smell good and become the guy they talk about. The secret to your success? A few styling tips …and your copy of HOMBRE.

PERRY
ELLIS AQUA: The Fragrance of Summer

Fragrance is
highly personal. Certain scents evoke memories deep in the

subconscious that
makes us experience a variety of emotions. Jean-Claude Delville,
Senior Perfumer at Drom Fragrances and the mastermind behind Perry
Elis Aqua, explains why the scent was developed, “I
wanted to create a sheer, aqueous and masculine composition with lasting
quality.” Perry
Ellis Aqua was conceived for the modern man who is
looking for a refreshing and
uplifting signature that lasts all day.

Crisp top
notes for Perry Ellis Aqua are
Sheer Bergamot and Keffir Lime. The refined middle
notes include Aqueous Marine, Hint of Lavender and a Dash of Cilantro and
the intense notes of Clean Musk and Amber complement the clean scent.

Perry
Ellis Aqua is the newest extension of Perry Ellis Night, Perry Ellis Platinum Label and Perry Ellis Men. The
ocean-inspired blue-sprayed glass is cool to the touch and
heavy in your hand. Perry Ellis Aqua is
available in two sizes (3.4 fl. oz. EDT – SRP $60
and 1.7 fl. oz. EDT – SRP $45). As  well
as Soothing After Shave Gel, 3 fl. oz. Shower Gel and 2.75 oz. Deodorant Stick.
Available at www.perryellis.com

AXE Brings Anarchy To The Sexes

AXE, the number one men’s grooming brand in the U.S.
just launched Anarchy – the new fragrance For Him, and for the
first time ever, a limited-edition matching fragrance For Her.
The AXE brand is about sparking attraction between guys and girls,
and with products already enjoyed by both the launch of a women’s fragrance is
a natural progression.

“The launch of Anarchy For Him
and For Her represents a new evolution of the AXE brand,” said Barret
Roberts, AXE senior brand manager at Unilever. “We know guys love the
smell of AXE and the confidence it gives them, and our success is, in
part, due to the way girls have also embraced the brand.”

Anarchy For Him and For Her are both alluring, fun fragrances that
start with fruity top notes – For Her evolves into a soft floral with a light
finish, while For Him evokes a rich oriental heart.

AXE Anarchy For Him and For Her are
available as bodysprays, and Anarchy For Him is also available in a deodorant
stick, antiperspirant invisible solid, shower gel and 2-in-1 shampoo +
conditioner.  www.theaxeeffect.com

Schick
Hydro Power Select Razor

Schick’s
new customizable power razor features three vibration settings, easy-to-read
indicators and a haptic sensor. The razor gives you a close shave, while
providing hydration and protection.

With
the new Schick Hydro you have a single switch to choose from three settings
(frequency of vibrations) on a one-touch control button that allows you to
adjust for the most comfortable level of vibration for the skin. The LED screen
communicates visually to clearly distinguish which vibration level is in use.
The Schick Hydro offers you a water-activated hydrating gel reservoir and five
UltraGlide blades with SkinGuards for precision trimming.

Philips Bodygroom Pro

Here
is something for wet or dry – and for all your shaving needs. The Philips Bodygroom Pro has integrated self-sharpening
pre-trimmers at both sides to get a close shave in one stroke.  The enhanced skin
protection shaving head is made with hypo-allergenic material and a refined
trimmer with improved cutting capabilities allows for tailored grooming. It has five integrated length settings for a no-hassle, no-attachments-
needed trim and
the 3-D pivoting shaving head adjusts to every contour of
the body for a close, gentle shave. Best of all its cordless, works wet or dry
and the self-sharpening blades never need maintenance or lubrication. www.philips.com/grooming

This
is not your father’s OLD SPICE

The brand you remember from your father’s
bathroom shelf is reinventing itself.
With their creative commercials and slate of new products Old Spice is
looking to once again capture the market it once dominated. The new line of Champion
and Danger Zone deodorants and body washes are refreshing , stimulating and
smell manly enough to give you that extra confidence. At the recent event
Sports Illustrated Chrissy Teigen and Superbowl champion Victor Cruz were first
in line to try the new products.