1800 Tequila The Ultimate Margarita has launched Black Cherry to join its broad range of delicious flavors including Original, Pineapple, Peach, Watermelon, Jalapeno Lime and Raspberry. This new mix is created with premium tequila perfectly blended with the flavor of fresh berries, overripe plums and orchard fruit for a crisp bite, while sweet orange peel, vanilla and the extract of lime provide a tangy finish.

1800 Tequila The Ultimate Margarita is a leader in the premium ready-to-serve category and debuts Black Cherry to provide another easy and elevated at-home entertaining solution, with an already familiar and popular flavor. As one of the top three ready-to-serve cocktail brands and growing by 57% in the past year alone, the steady growth of at-home consumption has fueled the demand for convenient, yet premium, beverage options. Black cherry beverages are soaring in popularity with the highest consumer preference share of 85% this year, and the #1 volume flavor cross-category in hard seltzers, growing at 185%.

This is a refreshingly crisp, ready-to-serve cocktail for tequila lovers who want a quick, easy and elevated way to enjoy their favorite libation at-home. Perfect for any upscale celebratory occasion including cocktail hour with friends, as well as garden and rooftop get togethers. Served on the rocks or blended with ice, just pour and enjoy.

1800 Tequila The Ultimate Margarita is packaged in the brand’s signature trapezoidal glass bottle, and is available in select markets for $21.99 for a 1.75L bottle. For more information about 1800 Tequila The Ultimate Margarita and its full line of flavors, please visit 1800tequila.com; available at Drizly.