Accomplished personalities from the realms of entertainment, sports and business came together to celebrate the power of joy and personal success with the launch of Johnnie Walker‘s new global campaign, “Joy Will Take you Further,” an evolution of the brand’s recognizable and long-standing “Keeping Walking” campaign.

Michael Strahan

Michael Strahan, pro football Hall of Famer and Live! With Kelly and Michael co-host; Doug Ellin, screenwriter and creator of the HBO television series and feature film Entourage; Eva Håkansson, inventor and world’s fastest female motorcyclist; and Dr. Matt Killingsworth, leading psychologist and happiness expert, all shared their favorite stories of how joy has fueled their personal success and progress during a unique panel discussion hosted by Johnnie Walker, the world’s No. 1 Scotch whisky.

Luis Ortiz

Also in attendance was real estate expert and reality TV star Luis Ortiz, from Bravo TV’s “Million Dollar Listing.”

Johnnie Walker Master Blender Jim Beveridge with HOMBRE Magazine’s Francisco Romeo

Making his first journey to the United States was Johnnie Walker Master Blender, Jim Beveridge. Stay tuned for our exclusive interview with this fascinating individual later this week.

To prove the “Joy Will Take You Further” mantra take a look at this experiment and examine how it applies to your lifestyle: Can Joy Improve Performance?:  www.youtube.com/johnniewalker

To learn more:
#joynomics
#JoyWillTakeYouFurther

Here we bring you the new Johnnie Walker exclusive cocktail recipes from the event:

Johnnie Walker Select Casks Old Fashioned

Ingredients:
1.5 oz Johnnie Walker Select Casks – Rye Cask Finish
2 dashes Angostura Bitters
1 sugar cube
1 orange Twist

Preparation:

1. Place sugar cube in a rocks glass and soak with a few dashes of Angostura Bitters

2. Using a muddler, press down the sugar cube and dissolve in the bitters

3. Pour Johnnie Walker Select Casks – Rye Cask Finish into the glass with ice. 

4. Garnish with an orange twist

White Gold
Created by NYC Mixologist Jeff Bell

Ingredients:
1 oz Johnnie Walker Red Label Scotch
1/2 oz Lillet Blanc
1/4 oz Ginger Liqueur
Candied Ginger for Garnish

Preparation:

1. Combine Johnnie Walker Red Label Scotch, Lillet Blanc and Ginger Liqueur in a cocktail shaker with ice. Shake well.

2. Strain into a rocks glass over fresh ice.

3. Garnish with a piece of candied ginger.

Ideal Serve:
Rocks Glass

The Skating Man

Ingredients:
1 1/4 oz Johnnie Walker Black Label Scotch
1/4 oz Yellow Chartreuse
1/2 oz Lemon Juice
1/4 oz Simple Syrup
Mint Sprig For Garnish

Preparation:

1. Combine Johnnie Walker Black Label® Scotch, Yellow Chartreuse, lemon juice and simple syrup in a cocktail shaker with ice. Shake well.

2. Strain into a highball glass over fresh ice.

3. Garnish with a mint sprig

Ideal Serve:
Highball Glass

Alter Ego

Ingredients:
1 1/4 oz Johnnie Walker Select Casks – Rye Cask Finish
1/2 oz Cocchi Americano Rosa
1/2 oz Fresh Lemon Juice
1/2 oz Orange Thai Basil Syrup*
Thai Basil Leaf for Garnish

*Orange Thai Basil Syrup Ingredients:
16 oz Fresh Orange Juice (Strained)
16 oz Sugar
8 oz Thai Basil

Orange Thai Basil Preparation:

1. Express and tear Thai Basil, combine in a pot with orange juice and sugar.

2. Bring to a boil and let sit for 20 minutes.

3. Place in an ice bath to cool and strain.

Preparation:

1. Combine Johnnie Walker Select Casks – Rye Cask Finish, Cocchi Americano Rosa, fresh lemon juice and Orange Thai Basil Syrup in a cocktail shaker with ice. Shake well.

2. Strain into a highball glass over fresh ice.

3. Garnish with Thai basil leaf.

Ideal Serve:
Highball Glass