J Balvin has proven himself as a musical icon and trailblazer with his new take on Reggaeton and his reinvigoration of the genre.  To honor his roots and celebrate the greatness of the Hispanic community, J Balvin is inviting aspiring musicians, producers and all music fans to collaborate with him through the Buchanan’s Es Nuestro Momento Featuring J Balvin contest – now available.

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This one-of-a-kind contest, in collaboration with Buchanan’s Whisky and powered by SoundCloud, is making Balvin’s acapella vocals of the unreleased “Es Nuestro Momento” track available for people to integrate into their own unique song creations for a chance to win a trip to the 2017 Latin Billboards in Miami and a chance to meet J Balvin. Contest details can be found on EsNuestroMomento.com.

We all know J Balvin’s music is energetic, unique, and captivating – just like his Latin roots – so what better way to share his cultural pride with the world than through his music?

Buchanan’s and Balvin, who won Latin Album of the Year at the iHeartRadio Music Awards are hoping to encourage anyone who shares their passion for music to create a song that could potentially be heard by millions of people.

Steps to enter:

1. Visit EsNuestroMomento.com between March 6 – March 20, 2017 and download Balvin’s acapella vocals of the “Es Nuestro Momento” song (only those based in the U.S. that are 21 years and older can participate)
2. Start working on your creation, which will “feature” J Balvin!
3. Upload your version of the “Es Nuestro Momento” song featuring J Balvin to EsNuestroMomento.com before March 20 (and share it on your SoundCloud profile if you have one!)
4. On March 22^nd, ask all your friends, family and social media followers to visit EsNuestroMomento.com and vote for your song. Voting ends on April 7^th, 2017
5. Vote for your favorite song by “liking” it on EsNuestroMomento.com, and get access to download the complete “Es Nuestro Momento” track by Balvin
6. From the top three finalists, J Balvin will choose the winner and announce the winning track via his social media on April 19, 2017.