Captain Morgan Unveils Elevated Original Spiced Rum And Awards $10K To Battle of ‘Badtenders’ Winner

16 Apr 2023 by Jose Eledra in Business, Celebrities, Cuisine, Event, Fame, Film, General, Home, Money, Pleasure, Power, Spirits, Stars, Television

For decades, Captain Morgan Original Spiced Rum, has been serving up delicious flavor and spice for every moment. Now, it’s made even better, with the addition of real Madagascar vanilla. A leveled-up liquid also calls for a bold, enhanced look that accentuates its deliciousness. The new bottle features a bold color palette with expressive gold brushstrokes to reflect the signature smoothness and spice of Captain Morgan.

The Original Spiced Rum is perfectly mixable and straight-up sippable, delivering a perfect blend of Caribbean rum, real Madagascar vanilla, natural flavors and spice, with notes of cinnamon, clove, dried fruit, caramelized sugar, and honey that taste great in any cocktail with our original spice.

Drew Afualo

With Captain Morgan Original Spiced Rum, you don’t have to be an expert behind the bar, because creating a delicious, spiced-up cocktail is easier than ever. To prove it, Captain Morgan Original Spiced Rum has teamed up with Comedian, Actor and Host, Tone Bell and Influencer, Host, Author, Drew Afualo for its Battle of the Badtenders, a contest that turns “badtenders” – ordinary folks with zero background in mixology – into bartenders capable of making delicious classic crowd pleasing cocktails, from tropical Piña Coladas and minty mojitos to the timeless cola with Captain Morgan Original Spiced Rum. The possibilities are endless and sure to be delicious, no mixology lessons needed.

Tone Bell _ Drew Afualo

“This is an exciting new chapter for Captain Morgan. With a fresh new look that highlights our elevated liquid, we are staying true to our roots and spicing it up,” says Anne Nosko, Vice President, Captain Morgan. “We‘re dialing up our trademark taste with even more delicious ingredients for our loyal fans and new consumers to enjoy endless cocktail possibilities.” 

We all have friends who are clueless behind the bar. The question is, are they willing to put their skills to the test? Through May 3, Captain Morgan is calling on all “badtenders” 25+ to share their attempt at crafting a delicious cocktail on Instagram or Twitter. To enter, post an original cocktail creation using Captain Morgan Original Spiced Rum (or non-alcohol alternative), include #BadtenderWorthyContest, and remember to tag and follow @CaptainMorganUSA on Instagram or @CaptainMorganUS on Twitter*.

Tone Bell

“I know a thing or two about what makes a delicious drink. I also know how to spot a bad one†,” says Tone Bell. “Captain Morgan Original Spiced Rum makes cocktails downright delicious, whether you like to keep it simple or show off a little – there’s no wrong way to enjoy it.”

Three finalists will be chosen to bring their best cocktails to the next level at the Captain Morgan Battle of the Badtenders in New York City on May 17.
Hosted by Bell and Afualo, who will also star in new social spots on @CaptainMorganUSA, the winner will walk away with $10,000 and the Ultimate “Badtender” title – proving that with Captain Morgan Original Spiced Rum, anyone can be a cocktail aficionado. And that’s not all, the Ultimate “Badtender” and their winning sip may be featured in a limited-edition Cocktail Courier kit.

“I’m no cocktail expert, but I do call the shots,” shares Afualo. “Think you have what it takes to put your cocktail skills (or lack thereof) to the test? I’ll be the judge of that.† See you in NYC, besties.”

Captain Morgan Original Spiced Rum is now available on shelves in a 750mL bottle with an ABV of 30% at a suggested retail price of $15.99.

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Jose Eledra

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