Coca-Cola has unveiled its 2021 holiday campaign under the new “Real Magic” global brand platform. This year, Coke is making quite the splash, with Coca-Cola’s Santa appearing for the first time in real life via a partnership with Cameo, a festive “Caravan” fleet traveling across North America to spread cheer (and samples), and a heartwarming global TVC spot. Check below for more details on the multi-faceted holiday campaign.

The 2.5-minute-long spot (by dentsuMB UK) is an uplifting tale about a boy whose imagination gathers a community’s goodwill at Christmas, creating a shared moment of magic around a festive meal and a Coke. See the full spot on YouTube here, which will run in 90+ markets around the world, with a series of shorter versions.

For the first time in Coke history, Coca-Cola’s Santa is making his debut on the Cameo platform with virtual appearances and personalized videos available to consumers across North America. Fans can spread real magic to family and friends by:

• • Requesting a personalized Cameo video from Santa Coke.com/holiday-hub through Nov. 16. Videos are offered in English, Spanish or French.
  • Joining a live virtual event on 12/1 (to kick off 25 days of Christmas), where Santa will introduce the Real Magic short film and celebrity guests will pop in for the ultimate holiday surprise gathering.

Starting 11/17 The Coca-Cola Holiday Caravan, which has been spreading real magic across the country since 1997, returns with multiple stops throughout the U.S. and Canada this holiday season. A large branded red truck decked out in thousands of sparkling lights and holiday décor provides the ultimate backdrop for free pictures with Santa, and will deliver donations to local charities and organizations.

And finally Coca-Cola Original Taste glass bottle carriers will feature images of Santa.