As a brand whose heritage is rooted in the belief that one must take chances for a brighter future, Hornitos Tequila, introduced A Fair Shot, a multi-year initiative developed in collaboration with The League of United Latin American Citizens (LULAC), as well as We Are All Human (WAAH), to support the immediate and long-term needs of aspiring citizens.

Timed for Hispanic Heritage Month, Hornitos Tequila launched A Fair Shot this past weekend in Los Angeles, setting out on a purpose-driven mobile tour with an Airstream staffed and managed by WAAH to provide essential materials and educational resources to those on the citizenship journey. The mobile tour will continue its journey to aid immigrant communities in Los Angeles, Houston and Chicago throughout the year.

What resources will be provided?
For those visiting the A Fair Shot mobile tour, the mobile tour will provide essentials including personal care items and household supplies, supporting immediate needs of those working toward citizenship. It will also provide crucial citizenship information accessible to members of the Spanish-speaking community through the Intro to U.S. Citizenship booklet, developed by LULAC

Where can you access the resources?
Those in the Los Angeles, Chicago and Houston areas can visit the A Fair Shot mobile tour in-person. To track the mobile tour’s journey and see when it will make stops in nearby neighborhoods, follow Hornitos Tequila on Instagram, Twitter and Facebook. Those looking to view the information online can download the Intro to U.S. Citizenship booklet at www.lulac.org/afairshot

How can you get involved?
Supporters can get involved by donating to A Fair Shot at https://www.globalgiving.org/projects/afairshot/. Donations to Hornitos Tequila’s A Fair Shot program will positively impact the lives of immigrant communities nationwide

In 1873, the founding family behind Hornitos Tequila crossed the border from Mexico to the United States, taking their shot to become the first family to bring tequila to the U.S. market. Years later, that spirit of independence and drive remains alive in thousands of legal immigrants traveling the same path toward citizenship.

“Whether pushing the boundaries of tequila making or striving toward a goal in life, Hornitos is rooted in the belief that we must take chances for a brighter future,” said Rashidi Hodari, Managing Director of Tequila at Beam Suntory. “We recognize the path to citizenship is not an easy one, especially now with COVID-19 putting fundamental needs at risk for many aspiring citizens. A Fair Shot aims to reduce these barriers and renew a spirit of independence, resilience and hope on the journey, including for our extended family and partners in the restaurant and bar industry who seek legal citizenship.”

“Amidst a global pandemic, we are coming together with Hornitos and We Are All Human in a creative way to truly touch and help our comunidades where it matters most,” said Sindy Benavides, LULAC National Chief Executive Officer. “LULAC is proud to be part of this nationwide outreach because it affirms the spirit of anything-is-possible that our Latino men and women carry in their hearts every day as America’s essential workers. I can already see the Airstream making stops across the country in vecindades where our people live and work. Providing supplies, information and lots of encouragement will bring countless smiles during these difficult times. We are in this together and the dream of becoming an American citizen is a journey weaved into the very fabric of who we are as a nation. There is no doubt that with A Fair Shot todo es posible.”

“We are thrilled and honored to have this opportunity to partner with Hornitos, a brand that shares our values of empowerment and respect of every human,” said Claudia Romo Edelman, Founder, We Are All Human. “This much-needed initiative is anticipated to impact more than 120,000 aspiring citizens this year alone and will forever change their lives on the path to achieve equality. With Hornitos’ help in providing these vital resources within our community, we are able to further our mission to give all individuals a fair chance to be valued and for their aspirations to be supported, regardless of their background or current status in society.”