LG’S Alliance With American Ballet Theatre Elevates ‘LG Signature’

20 Aug 2019 by Pedro Aristes in Celebrities, Event, Fame, General, Home, Money, Music, Pleasure, Power, Products, Technology, Television, Theater, TOYS

LG Electronics USA is collaborating with the American Ballet Theatre (ABT) in a choreographed alliance designed to further raise the profile of LG SIGNATURE as the exclusive ABT Global Electronics Partner.

“The breathtaking artistry of ABT’s dancers inspires a global community of enthusiasts that transcends cultural boundaries,” said American Ballet Theatre Executive Director Kara Barnett. “With a shared commitment to excellence and passionate fans worldwide, LG SIGNATURE and ABT are great partners in this mission.”
 
David VanderWaal, senior vice president of marketing at LG Electronics USA, which sells the premium global LG SIGNATURE brand in the United States, said, “Partnering with a renowned organization like American Ballet Theatre adds a new dimension to the ‘Art of Essence’ behind LG SIGNATURE.”

LG SIGNATURE’s principal role as ABT’s Global Partner involves engagement with ballet patrons in a variety of ways, from hosting pre- and post-performance events to product showcases at Lincoln Center. Along with brand recognition as a major supporter throughout the 2019-20 seasons, LG SIGNATURE plans to participate in ABT’s elegant fall and spring galas.

“With exquisite attention to detail, LG SIGNATURE products redefine form and function for discerning consumers much like ballet aficionados,” said VanderWaal.

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