Seattle Mariners star outfielder Julio Rodriguez is officially joining the Gatorade family (video here), establishing a powerful partnership that encompasses brands within the Gatorade Portfolio including Fast Twitch, Propel, Muscle Milk and Evolve.

After a breakout rookie season, Julio’s determined spirit, impressive work ethic and commitment to breaking down barriers in sport exemplifies everything it means to be a Gatorade athlete.

Through Gatorade’s Equity in Sport initiative, Julio and the brand will work together to support underprivileged youth in Seattle and in his homeland, the Dominican Republic.

As Jeff Kearney, Head of Gatorade Sports Marketing puts it: We’re thrilled to welcome Julio Rodriguez to our Gatorade family. His fast style of play and energizing personality make him a perfect fit for our portfolio of brands. He’s an inspiration to the next generation that hard work and dedication pay off, and we’re excited to help fuel his journey to greatness.”

We’ll be cheering Julio on during the MLB All-Star Game and Home Run Derby next week, where he’ll be powered up by Fast Twitch, a new energy drink from Gatorade. Fast Twitch is also bringing explosive energy to Seattle for MLB All-Star Weekend with T-Mobile Park activations, influencer partnerships, and sampling to fuel the city’s baseball fans.

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Jose Eledra

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