Say salud to sweet and spicy! The makers of Smirnoff No. 21 are expanding their delicious Smirnoff Spicy Tamarind flavor to more than 15 new markets in the United States.  Fitted in a new colorful, Día De Muertos-inspired glow-in-the-dark under blacklight design and boasting an authentic combination of sweet tamarind flavor with notes of spicy Mexican chilies and lime, Smirnoff Spicy Tamarind delivers a delicious balance of sweet and tangy taste that is best enjoyed as a chilled shot for any at-home celebration, or as a sweet and spicy addition to any simple cocktail.

Smirnoff Spicy Tamarind marks the latest expansion in the extensive portfolio of Smirnoff US flavor and seasonal offerings, giving those 21+ another option to raise a glass (or shot) and cheers with family and friends for any festive occasion. Featuring a Calavera (skull) at the center surrounded by cempasúchiles (marigolds), tamarind and chiles, the new packaging gives a nod to the vibrancy of Mexican culture, combining traditional and modern themes, and making it a decorative addition. The bottle also packs a fun and functional surprise, displaying “Solo Y Frío” under blacklight when chilled, so you know when it is ready to drink.“With the expansion of Smirnoff Spicy Tamarind in the US, we’re inviting more consumers who are looking for a sweet & spicy treat, to enjoy Spicy Tamarind with their loved ones during a festive time of year,” said Gustavo Salguero, Brand Manager, Smirnoff. “While Spicy Tamarind is now becoming an iconic flavor in Mexico, we’re also seeing an increasing trade and consumer interest for this sweet & spicy spirit in the US, as it is an authentic flavor those 21+ can easily enjoy at-home.”

Smirnoff is kicking-off the tradition in advance of Día de Muertos by partnering with food blogger, content creator and cookbook author, Esteban Castillo, and USBG World Class cocktail finalist and mixologist, Karina Martinez, to create a combination of easy-to-make at home original food & drinks recipe pairings.

The recipes, which have been compiled into a digital guide and are available to download now on Smirnoff.com, put a modern twist on some of the traditional Mexican dishes and flavors while incorporating tamarind within. In addition to the Smirnoff website, consumers can also find the pairings on @SmirnoffUS or @ChicanoEats Instagram channels along with step-by-step video tutorials of Esteban demonstrating how consumers can replicate these recipes at-home.

Chef Esteban Castillo

“What I really enjoy about Smirnoff Spicy Tamarind is that the sweet and spicy flavor profiles of the spirit offer a lot of versatility to pair it with a variety of sweet and savory dishes, whether served as simple shot or in a cocktail,” said Castillo. “I had a lot of fun reimagining some of my favorite Mexican dishes for this food guide and experimenting with how to marry the flavor of each dish to really bring out that Tamarind base of the spirit. It’s awesome that Smirnoff is expanding this flavor so that more people can experience it, responsibly.”

To further support the expansion of Spicy Tamarind to the United States and the new glow-in-the-dark packaging, Smirnoff is celebrating the sweet and spicy duality of the flavored spirit and raising a (shot) glass to celebrating with family and friends with several new digital ad spots as part of the “Proudly Sweet, Shameless Spicy” campaign. The films are available to view on YouTube here.

Smirnoff Spicy Tamarind has 35% alcohol by volume (ABV) and a suggested retail price of $12.99 for a 750ml bottle.  It is also available in 50ml bottles. Starting this month, Spicy Tamarind will be available permanently in some and for a limited time only in other markets.  To find out if Smirnoff Spicy Tamarind is available near you, visit smirnoff.com.