COVID-19 has illuminated the ways in which a pandemic can disproportionately affect communities of color.  This group includes the Latino community who currently make up a quarter of the country’s essential workers. Unilever is making a long-term commitment to serve both the essential organizations on the front lines and the individuals, families and vulnerable populations affected most.In understanding that Latinos are presently one of the most impacted communities during the pandemic due to several factors, including lack of health insurance, access to critical products and services, and their line of work,  Unilever is working with organizations to help those in need during this time.

United for America is Unilever’s movement to help deliver food, medical supplies, hygiene products, and other critical supplies to organizations on the front lines of the COVID-19 pademic. This includes Feeding America, an organization that serves nearly one in every three Hispanic children in the U.S. each year.

In March, Unilever US announced a donation of more than $20 million worth of products, services and financial support for Americans in need through organizations such as Direct Relief and Feeding America, along with other efforts including a donation of more than 200,000 masks to local New Jersey hospitals.

As part of this initiative, Unilever is organizing a first annual Day of Service on May 21, 2020:

  • On this day, Unilever will donate the equivalent of one day’s worth of the products produced at our US factories to Feeding America and Direct Relief.
  • Unilever corporate employees will spend time virtually volunteering with one of our partner organizations.
  • Unilever is inviting consumers to join them in sending letters of gratitude to the 11,000+ essential food bank employees across the country who are working tirelessly to provide food and supplies to millions of Americans in need each day.

Unilever has also created a film to recognize its hard-working factory workers around the country who are helping create essential products like personal care, hygiene products, cleaning supplies and food, and are keeping store shelves stocked.

To get help or give help, visit WeAreUnitedForAmerica.com to get involved. There you will have the opportunity to donate to either Feeding America or Direct Relief, or write a letter of gratitude for Feeding America front line workers.

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Lina Jordan

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