Hennessy, the world’s best-selling Cognac, has been celebrating those who “Never stop. Never settle.” since 2012, by spotlighting diverse cultural icons who push the limits of potential.  Through  his journey and the recognition of the importance of family and community, Canelo Alvarez has elevated his craft and mastery in the boxing ring and built an enduring and victorious legacy.

Now the brand celebrates Alvarez as he embarks on his latest challenge by facing Callum Smith on Saturday December 19. The fight will air on Dazn, and you can enjoy it with the Hennessy Fight Cap cocktail recipe below, or even better – win Canelo’s #HennessyFightNight Party Kit to truly liven up the festivities.

Mexican world champion boxer and Hennessy ambassador Canelo Álvarez continues to modify the course of boxing history, as the #1 pound-for-pound fighter in the world. He consistently pushes the limits of potential, inspiring others as he fights his way to the top.

To celebrate Alvarez in his upcoming fight Hennessy is bringing boxing fans an exclusive experience with #HennessyFightNight, streamed globally on Dazn.
Consumers will be able to participate in the campaign by tweeting #HennessyCanelo🥊 + #Promo for the chance to win a Canelo To-Go Party Kit delivery 

In partnership with Fooji, party kits include branded merchandise including (2) shirts, (2) hats and (2) pins. Fans can toast to Canelo at home with the Hennessy Fight Cap recipe inspired by Alvarez and included in the kit, along with a e-retail coupon to purchase Hennessy V.S.O.P Privilège.

Hennessy and  Álvarez, exemplify the ongoing pursuit to break boundaries. The Mexican idol embodies the values of Hennessy’s campaign philosophy. “Never Stop. Never Settle.”

Hennessy Fight Cap
The balance of the sweet and sour allows the Hennessy Privilege flavors to shine and steal the show.

Ingredients
1½ oz. Hennessy V.S.O.P Privilège
½ oz. Fresh lime juice
½ oz. Fresh lemon juice
1 oz. Simple syrup
Lemon twist garnish

Recipe

Add all liquid to a shaker tin with ice and shake until chilled.
Strain into a rocks glass with ice and garnish with a lemon twist.