Wine.com has started a series of free live-streamed virtual wine tastings featuring many of the industry’s leading winemakers and personalities.

“With stay-at-home measures in place, the wine industry has a unique opportunity to develop and improve the online wine tasting experience,” said Wine.com founder Michael Osborn. “E-commerce enables tasting alongside global wine and spirits leaders, and the chance to hear firsthand details from such experts is extraordinary.”

The format of Wine.com’s virtual tastings is succinct at just 30 minutes but covers much more than just tasting notes. Customers hear directly from the proprietors and winemakers, who share stories about the wine, the vineyards, and their inspiration. Wine.com customers can purchase the wines in advance so that they can actively participate in the experience.

John Legend with Jean-Charles Boisset

“We are delighted to work with our friends at Wine.com to bring the world of wine to your living room through their virtual tasting series. Together, we’ll traverse the world, from my birthplace in Burgundy to Sonoma’s Russian River Valley… and of course, to Provence with our friend and fellow vintner, John Legend, and our LVE (Legend Vineyard Exclusive) wines. In this unique time, while we may be separated physically, wine still unites us!” said Jean-Charles Boisset, Proprietor of Boisset Collection.

On May 6, multi-platinum artist John Legend will join Boisset to describe their wine collaboration and taste two of their delicious rosés: a French sparkling and a Côtes de Provence still wine. “I’ve been excited about developing LVE Rosé for quite a while. Chrissy and I both love rosé, and we enjoy serving it to our friends. It’s the perfect complement to a beautiful summer day with the ones you love,” said John Legend. “I feel so fortunate to be able to bring my passions to life with the help of Jean-Charles Boisset and look forward to making every summer, the ‘Summer of LVE’!” added Legend.

The themes and content of the virtual tastings are diverse, ensuring that there is something for everyone. The events cover specific grape varieties, provide regional overviews and dive deep into producers’ wine portfolios.

“We’re excited to help our winery friends tell their incredible stories directly to our customers,” said Rich Bergsund, Wine.com CEO. “In these trying times, we hope this new format proves educational, entertaining and fun!”

Jesse Bongiovi (left), Jon Bon Jovi (center), and Gérard Bertrand (right) climbing the hill at wine estate, Château l’Hospitalet, in southern France. Photo credit: David Fritz Goeppinger

Upcoming Wine.com Virtual Wine Tastings:
• April 21 – Pinot Noir: The Franco-American Connection
• April 24 – America’s Favorite Winery: Kendall-Jackson

Jon Bon Jovi with Jesse Bongiovi

• April 28 – Rock on with Hampton Water Rosé: Jon Bon Jovi, Gérard Bertrand & Jesse Bongiovi
• April 30 – Wine.com Presents a Tour of Italy
• May 2 – Domaines Barons de Rothschild (Lafite) Around the World
• May 6 – Living Legends: LVE Wines by John Legend & Jean-Charles Boisset
• May 9 – A Mother’s Day Special with Vanderpump Wines: From our Home to Yours
• More coming soon!

For more details and event registration, please go to wine.com/experiences.

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THIS ARTICLE IS WRITTEN BY

Javier Restrepo

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