John Varvatos has announced GRAMMY award-winning artist Gary Clark Jr. as the face of the brand’s Spring 2019 campaign. Famed music photographer Danny Clinch captures Clark in Austin, Texas in his most personal photos. Clinch’s incredible mastery of the camera reveals images with strength and compassion sharing a glimpse into the private life of Gary Clark Jr. and his family.

Clark has been a brand ambassador and a member of the Varvatos family for years. As an artist, he continues to take the music industry by storm, redefining a genre-bending mix of blues, contemporary soul, and hip-hop. While the artist has been planning the debut of his latest album, he took time away from his busy schedule to give a look into his life.

“I am honored and excited to have my good friend Gary Clark Jr and his family as part of our ‘Indivisible’ campaign,” said John Varvatos. “It represents a message that both Gary, his wife Nicole, and I are extremely passionate about. One family, one nation, indivisible.”

For the first time John Varvatos is featuring an entire family within the ad campaign. In the images where Clark is joined by his family, the words “We are Indivisible” are printed boldly across the image.  The brand’s definition of the word ‘Indivisible’ is unbreakable spirit; something he and his family exude.

“John and I have worked together for many years.  He’s always been a champion, and a friend,” said Clark. “He and I were talking about family, and how mine has grown and how fast it goes by.  And boom! He comes up with this idea and makes it happen. I am really happy how it turned out and how they captured my family so perfectly.  Much respect for him and his incredible team.”

“When I met my husband, I felt a deep truth, purpose, love. I felt my soul light up. I knew we would forge our own path together with strength, compassion and clarity. Our children are the product of that,” said Trunfio. “Through the challenges, our love and knowing would persevere, united. I knew that in his eyes and in his being I would also find a reflection of my own strength and my own truth. We are constantly discovering more meaning to life and my ‘self.’ I feel invincible being by his side. True love, truth, passion, is indestructible. Indivisible.”

The campaign begins with images of Clark standing in solidarity and then develops into images being joined with his wife, Nicole Trunfio, and then their two children. In his series of solo shots, Clark stands strong through wheat fields dominating the landscape, rocking a leather moto jacket from the spring collection. Clinch later captures the performer wearing a linen military trench coat with his family in a statement of inclusivity and unity. Named “Indivisible,” the latest John Varvatos campaign sends a message of strength, community, and family while still emanating the brands attitude of effortless cool and rebel spirit.