Bulleit returned to the Tribeca Film Festival, presented by AT&T, for the second year, bringing the brand’s latest Frontier Works project — The Bulleit 3D Printed Frontier Lounge — to one of New York City’s hottest cultural events. Film, technology, music, art and design converged in the space to create an immersive and intimate 3D printed whiskey experience.

In collaboration with the architecture and design practice FAR frohn&rojas, the 3D fabrication team at Machine Histories, popular bartender Melissa Markert, and robotics pioneer from Print A Drink Benjamin Greimel, Bulleit brought its 3D Printed Frontier experience to Tribeca Film Festival. During a series of private invite-only events at Studio 525, Melissa, along with a team of other well-known New York bartenders served 3D printed cocktails. The space was further brought to life with music from cutting-edge New York-based DJs, Odalys and Angel and Dren, as well as a series of high-tech lighting projections featuring content from some of the films that debuted at this year’s Festival.

‘In Living Color’s Tommy Davidson and Shawn Wayans

At the 3D Printed Frontier Lounge, Bulleit hosted actors, filmmakers, and celebrities, for post-film screening after parties for films including Crown Vic, Plus One and the 25^th anniversary celebration of Emmy Award-winning cultural sensation, In Living Color.

In addition, as the official sponsor of this year’s New York Shorts Film program, Bulleit supported 63 diverse and engaging shorts, and the pioneering international and U.S. filmmakers who created them. Continuing the brand’s dedication to empowering those on the frontier of culture, Bulleit is proud to be a part of Tribeca’s tradition of discovering talent and encouraging filmmaker development.

Ben Stiller

“Cultivating cultural partnerships and making friends on the frontier is at the heart of Bulleit and our Frontier Works projects,” said Sophie Kelly, Sr. Vice President of Whiskey at Diageo North America. “When you think about Tribeca Film Festival, it’s a celebration that goes beyond filmmakers. It’s a massive cultural program and we’re thrilled to bring the Bulleit 3D Printed Frontier to this iconic moment in this iconic city, giving people an amazing social and cultural experience, which is at the core of what we do.”

The Bulleit Frontier Works Experience previously made stops in cultural hotspots Oakland, CA at the city’s historic Sixteenth Street Station, and Austin, TX ahead of this year’s SXSW conference and Festival. For more information about the Bulleit 3D Printed Frontier, adults 21 years old and older can check out @Bulleit on Instagram.

To find more out about Bulleit Frontier Works on the web, head here www.bulleit.com/frontier-works/