Colgate is taking whitening to the next level by introducing new Colgate Optic White Renewal toothpaste, with 3% hydrogen peroxide – the most hydrogen peroxide in a whitening toothpaste on the market. Its enhanced formula deeply whitens beyond surface stains and removes years of yellow stains. 

The new, patented formula has unprecedented whitening power that not only is enamel-safe and good for daily use, but also is sugar free, gluten free and vegan. 

“People want to turn back time and rediscover their glowing smiles from 10 years ago, and now they can” said Greg Ross, General Manager, North America Oral Care.  “New Colgate Optic White Renewal is our biggest whitening toothpaste innovation in a decade, and we are thrilled to provide a powerful and convenient at-home solution to brighten Sonrisas Colgate.”

To support the launch, Latinx spokespersons Leslie Grace, singer and actress, and Karla Martinez, national TV host, will continue their partnership with Colgate. Both will invite Latinx to rediscover their younger, brighter smiles by using new Colgate® Optic White® Renewal toothpaste as part of their daily beauty routine.

Karla Martinez, TV personality

“I have been partnering with Colgate for the past 10 years and believe new Colgate Optic White Renewal toothpaste is an incredible whitening solution to reveal a brighter, whiter smile” said Martinez. 

New Colgate Optic White Renewal toothpaste will be available online and at mass drug store locations nationwide in February 2020. 

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Lina Jordan

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