Summer 2022 is coming to an end, and Jose Cuervo has helped make it a memorable one by delivering, travel, adventure, and unforgettable experiences. To promote Tradicional Cristalino the brand offered some of the most sought-after nightlife events and international destinations, designed especially for tequila fans and their closest friends.

To celebrate the release of Jose Cuervo Tradicional Cristalino, a tequila that forgoes the ordinary, consumers could text Cuervo and America’s number one tequila brand upgraded their weekend plans with a series of premium experiences all summer long. Winners didn’t know what they were getting into until selected, but each unique experience offered guaranteed VIP treatment, from first-class flights to one-on-one celebrity hangs.

The promotion began on June 14^th, tequila lovers looking to score an upgraded weekend unlike any other could simply text “CRISTALINO” to 24272. Select fans were notified that they were selected to enjoy one-of-a-kind experiences such as:

• A spontaneous, all-expenses-paid trip to Mexico City to take on the bustling nightlife scene in style.
• A first-class Octagon-side experience at the highly anticipated UFC 276 event in Las Vegas, starting the evening with a private cocktail party where the fighters are on the guest list.

  

• VIP access to the upcoming Firefly Music Festival scheduled for September 22-25 that will feature some of music’s hottest names.

“Some of the most unforgettable nights begin with the unknown. With the release of our new Cuervo Cristalino tequila, a unique hybrid of smoothness and complexity, we are excited to celebrate spontaneous spirits and give away one-of-a-kind experiences to our fans,” said Lander Otegui, Senior Vice President of Marketing at Proximo Spirits.

Jose Cuervo Tradicional Cristalino is a Reposado-dominant tequila that offers incredible smoothness and clear appearance, all while maintaining a rich, layered taste due to the complex aging process. Combining more than 225 years of trusted tequila expertise and craftsmanship with modern innovation, Cuervo’s Cristalino is poised to introduce this up-and-coming category to more tequila fans. Available now nationwide with a suggested retail price of $34.99 per 750ml bottle.

Follow along at @josecuervotequila on Instagram and @josecuervo on Twitter, or visit CristalinoNights.com to set the night in motion with Tradicional Cristalino by saying yes to the unexpected.