The NFL is coming back! And to celebrate kickoff this Thursday, Gillette is turning to NFL stars who are known for their swagger off the field and skills on it to show fans what it means to Game Good.

In a new ad dubbed “Look Good. Game Good.” Gillette puts a new spin on an old football adage, spotlighting Deion Sanders, Christian McCaffrey and Saquon Barkley, who know that taking the time to look good helps them to feel good and always show up with the confidence to Game Good.

Game Good doesn’t only play out on the football field. It’s about the preparation, swagger and confidence you need to succeed – whether it’s a game, a job interview or the first day of school. That’s why “Look Good. Game Good.” isn’t just a saying. It’s a lifestyle. 

All season long, Deion, Christian and Saquon will show fans the importance of a Gillette shave so you can Look Good and Game Good – no matter what the day brings. Here’s what “Look Good. Game Good.” means to Deion: 

As Sanders says: “When you show up in your suit and have your entrance it’s all about the confidence. This is the moment you prepared for when nobody was looking and that preparation starts in the morning when you wake up and shave.” 

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THIS ARTICLE IS WRITTEN BY

Lina Jordan

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